Michael Farmer (US) on the crisis agencies are facing

Agencies are delivering more and more work, for less and less money. We discuss this crisis with Michael Farmer (US), author and agency consultant with 30+ years experience at places like Ogilvy and Bain Consulting. Farmer explains how this complex issue came to be, but also offers solutions to get out of the vicious cycle. The first step: understanding better the exact work you do for clients.