Agency Life, 
a love letter to agencies.

Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’

Creating ads that people actually want to see is a challenge in itself. But creating viral ads that get shared in group chats? That’s a whole different ballgame. Yet, that’s just a regular day at Studio B. The British creator-led agency was founded by YouTuber Brandon B, who, with his 16M followers, knows a thing or two about going viral. His Business Development Director Dean Joffe tells us how to build a business with the motto ‘Entertainment first, sales second’.

What does an agency need to stay financially healthy and grow? Mark Probert is managing partner at Cactus, where he helps agencies scale healthily, and founder of Agencynomics, the largest free peer-supported network of agency owners in the UK. Agencynomics is also a book, featuring 40 techniques for successfully scaling up to a team of 50. With Cactus and Agencynomics, Mark and his colleagues have already supported around 20,000 agencies. In other words, this guy knows what he’s talking about.