Agency Life, 
a love letter to agencies.

Want to sell your agency? You can. But ask yourself the right questions first, and above all, don't sell to a holding company, says Michael Farmer. Holding companies are obsessed with cost reduction, which leads to erosion of creative talent and ultimately the value of the agency itself. Find out in this episode how agencies can remain successfully independent, and why private equity is sometimes a better option than listed holding companies.

Gen Z. Who are they? What drives them? And what do they want from your agency? At 24, Carolyn McMurray is the boss of Word Tonic, a community of 10,000+ Gen-Z copywriters and creatives. For its 2,000 paying members, Word Tonic also organises masterclasses and challenges with big brands like Puma, Bumble, Lego and Spotify. Carolyn is the perfect person to answer a big question: how can agencies best work with and for Gen Z?

In the creative hub of South Africa, Pepe Marais is catalyst. With Joe Public, he has won many local and international awards, and the advertising and communications group is one of the largest on the continent. What drives Pepe? Creative excellence, a hunger for knowledge, and a positive attitude – unless it's about that awful ‘billable hour’ or ‘the digital tsunami of cr*ppy advertising’. Still, he puts positive spin on that as well. “Globally, there's a bit of darkness in creativity that's maybe needed for us to start refocusing on what we bring to the world.”